Following its SuperPAC, the Romney campaign too says it's going to advertise in Pennsylvania in the last days before the presidential election.
Obama forces said yesterday that the late pitch was a "a sign of weakness" by the GOP (which they decided to counter with their own ads anyway) but today political director Rich Beeson argues the Romney campaign had a chance to build on 2010 GOP wins in the state's Senate and gubernatorial races and on his popularity around Philadelphia.
We've asked the campaign where and when the ads are expected. CNN reports they're running in Philadelphia Monday and Tuesday. (UPDATE: The Romney camp disputes that, but won't elaborate.)
The GOP ad is about coal (for a refresher on the complicated politics of coal go here):
UPDATE: The Obama campaign's senior communications advisor Desiree Peterkin Bell responded:
"With a week to go and consistently down in must-win states, Mitt Romney's campaign is desperately trying to find a path to 270 electoral votes. Today, in a last ditch effort, the Romney campaign started down the well-worn path of every Republican presidential candidate since 1992 who have invested heavily in and ultimately lost the Keystone State.
"The Romney campaign's new ad in Pennsylvania distorts the President's record and reeks of desperation. Under President Obama's leadership, employment in coal mining hit a 15 year high in 2011 while he's making historic investments in clean coal research and development. But, as governor Mitt Romney said a coal-fired plant 'kills people' and touted his power plant regulations as the 'toughest in the nation.' The President has an all-of-the-above energy plan for his second term that will cut our oil imports in half by 2020 and support 600,000 natural gas jobs by the end of the decade. And President Obama has set a goal of developing cost-effective clean coal technologies within 10 years. Mitt Romney can try to hide his true positions and policies in the final week of the campaign, but the truth is that he has no plan to create jobs or strengthen the middle class."
The full memo from Beeson is after the jump:
TO: INTERESTED PARTIES
FROM: RICH BEESON
Rendell: 'Startling upset' for Romney 'a possibility' in Pennsylvania
When Governor Ed Rendell made these comments last week, he was clearly sending a desperate call to Chicago for help in the Keystone State. At the time, his comments were met with derision and scorn from the Obama High Command who were feeling secure in their own predictions of a landslide victory.
What a difference a few days makes. Not only has Minnesota has been moved to "Lean Dem" and the Obama Campaign is up in that state with a significant television buy, but the Chicago gurus have heeded Governor Rendell's plea and are buying television in Pennsylvania and sending the Vice-President in to help prop up their flagging campaign.
With one week to go, and 96% of the vote on the table on Election Day in Pennsylvania, this expansion of the electoral map demonstrates that Governor Romney's momentum has jumped containment from the usual target states and has spread to deeper blue states that Chicago neveranticipated defending.
In 2007, then candidate Obama said he would accept the Presidential public financing and its attendant limits on spending. We all know he broke that pledge and went on to raise $745 million while Senator McCain kept his word and ran under the limits of public financing.
Governor Romney's strong fundraising efforts have enabled our campaign to compete with the Obama effort on a level playing field, helping us shape the landscape for this Presidential election.
As a campaign, we will put more resources into the target states in the final week, than previous GOP campaigns have been able to do in the final 10 weeks. The Romney campaign has the resources to expand the map in ways that weren't possible in past cycles (without reducing any effort in any other target state). After fully funding the paid media effort, the ground operations and the voter contact programs, Governor Romney's message of bringing real recovery continues to resonate with voters, volunteers, and donors.
Pennsylvania presents a unique opportunity for the Romney campaign. Over the past few years we have seen Pennsylvania voting for a Republican senator and a Republican governor, and Republicans win control of the State House in addition to the State Senate. The western part of the Keystone State has become moreconservative (and President Obama's war on coal is very unpopular there), and Mitt Romney is more competitive in the voter-rich Philadelphia suburbs than any Republican nominee since 1988. This makes Pennsylvania a natural next step as we expand the playing field.
While the Obama campaign would like to wish it is 2008, the reality is that they are now forced to "play defense" in least six states (Pennsylvania, Minnesota, Colorado, New Hampshire, Iowa and Wisconsin) that they once believed were "safe" Obama wins.
As the Romney-Ryan message continues to resonate and GOP momentum continues to build, we are adding Pennsylvania to the long list of states where we are expending significant resources in order to bring real recovery to the country, while continuing to implement and fund full-scale efforts in all the target states.