Service Employees International Union (SEIU) Pennsylvania -- already affiliated with a mail campaign in the Pittsburgh area fighting UPMC -- has now launched a television ad in Pittsburgh and two other state TV markets urging Gov. Tom Corbett to expand Medicaid via Obamacare.
The expansion could provide health care to more than 700,000 Pennsylvanians but would open the state to increased costs, especially in out years.
It is a $114K total buy in the Pgh, Erie and Wilkes-Barre/Scranton markets, according to the Smart Media Group.
Says the SEIU:
The ad features Susan Baker, a Registered Nurse and member of SEIU Healthcare Pennsylvania, explaining the need for Medicaid expansion. "By expanding Medicaid, Governor Corbett can cover hundreds of thousands of families. It will save money, create jobs and get families the care they need," Baker says in the ad, which ends by encouraging viewers to call Gov. Corbett to tell him to accept federal dollars for expanded healthcare access for Pennsylvanians.