Here's something to consider when reading over Pa election results 9 days from today: PoliticsPa reports US Senate candidate Steve Welch doesn't have enough money for broadcast TV buys in the essential Philadelphia region. The campaign is hoping its endorsement support from the GOP party machinery can help it woo the huge number of undecideds in the race.
Two sources, including one affiliated with a Welch opponent, say his statewide buy, which includes a Fox News cable buy in every market, totals about $178,000 – with no broadcast in the Philly or Erie markets.
$1,000,000 per week is considered saturation in Pa. by industry veterans.
Welch’s campaign, per its normal policy, declined to comment on the specifics of its ad buy.
The Philadelphia market is the largest in the state, and includes about 35 percent of the GOP primary electorate. It includes the City, five collar counties, the Lehigh Valley and Berks County.
One source said Smith’s Philly buy amounted to about 750 gross ratings points. Former state Rep. Sam Rohrer is also reportedly going on TV this week, with a $60K buy statewide