Regular readers of this site know we (like most other political sites) run a lot of polls from Rasmussen Reports. The WashPost has a must-read profile of Scott Rasmussen today, which has this graf near the top:
As cash-strapped newspapers and television networks struggle to meet the growing demand for polls, Rasmussen, 54, is supplying reams of cheap, automated surveys that will measure -- and maybe move -- opinion, especially as primary season gives way to the November midterm elections. A co-founder of the sports network ESPN and former play-by-play broadcaster, Rasmussen is an articulate and frequent guest on Fox News and other outlets, where his nominally nonpartisan data is often cited to support Republican talking points. In October, he hired his own communications director to handle the daily deluge of press calls. He has a mini-TV studio in his office.