The liberal group MoveOn is running an TV ad in Pittsburgh and two other swing-state cities tied to the Romney family's horse, which is competing in the Olympics tonight. In Mr. Ed style the horse talks about the Romneys spending $77,000 annually on its care and finishes with: "After Mitt Romney repeals health care and ships your job overseas, I dare say your life will not be nearly as pampered as mine."
MoveOn says the ad will run on broadcast and cable between 8 p.m. and midnight in Pgh, Cincinnati and Las Vegas. We don't know the amount of the buy but someday soon, thanks to the FCC, that kind of thing will be much easier to track.
To the consternation of the broadcast media biz, the FCC started requiring stations in Pittsburgh and the other top 50 media markets to start posting its political media buys online. The info in the so-called "public file" has always been public information but stored only on-site in TV station offices. The FCC site, which is already live, currently only covers ad buys made today and in the future so ad buys like that from MoveOn (or the Tom Smith re-up we mentioned Tuesday) won't be reflected.
A National Association of Broadcasters appeal for an emergency stay was tossed last week.
The Sunlight Foundation has an overview of the FCC requirements and the new online files here.