The Democratic gubernatorial candidate started running a new ad yesterday in which he generally calls for reform in Harrisburg ("Are you as angry as I am with these people in Harrisburg?") and then tells people how to pronounce his name.

It's not exactly jokey, but it follows along the lines of the casual style Corbett has adopted in his ads too, with the candidate sitting in a kitchen, grabbing whiteboards with Inquirer and Post-Gazette headlines, and finally holding up a card with his name.