Barack Obama launched his 2012 reelection bid this morning with the video below. And, with as much attention as Pa received in 2008, we must say we're a tad hurt that he highlights people from other swing states instead.

Here's the take the the WP's Fix on the speakers in the vid:

The first three voices come from three swing states: “Ed”, a white man from North Carolina, “Gladys”, a Hispanic woman from Nevada and “Katherine”, a white woman from Colorado.

The other two – “Mike” and “Alice” – are, respectively, a college-aged white male and a middle-aged African-American woman.

That, in a nutshell, is the Obama electoral coalition (or the one his team hopes to create in 2012): base voters in the Hispanic and black community, energized younger people and the classic swing voter in the new south (North Carolina) and west (Colorado).