Voters in Don Walko's old state House district in the North Side and Lawrenceville have been inundated with mail from the four Democrats vying for the seat tomorrow. Most has been coming from the well-funded Adam Ravenstahl campaign, but Dan Keller, Mark Purcell and Tim Tuinstra have been issuing mailers too.
So why did voters in the district get something about Joe Sestak and Joe Hoeffel that was supposed to be targeted at Squirrel Hill's 14th Ward? It looks like with all the political mail going out (and coming in) the door this season, there was a mixup.
In an attempt to spread the word about their senate and governor's race endorsements, the 14th Ward Independent Democrat Club wanted to target 6,700 supervoters in Squirrel Hill, Point Breeze, North Point Breeze, Regent Square, Park Place and Swisshelm Park. The hired a printer to mail the flyers, but then something weird happened.
Club president Chris Zurawsky takes it from there:
. . . It was Jim Ferlo who first clued us in to the foul-up. At the Sestak event in Lawrenceville Saturday afternoon he told the 14th Ward chair Barbara Daly Danko (also a club board member) that his office got calls last week from people who were confused because they got both the county and the club endorsement slates in the mail.
Our printer says he sent a job for Tuinstra to the mail house after he sent ours, along with mailing lists. So based on that, and the anecdotal reports from various neighborhoods where our mailing ended up, we've concluded that our mailing went to the 20th district. BTW, Tuinstra's mailing went out OK he said, and we did not get it in the 14th Ward.
We're going to flood the polls tomorrow with an extra 1,000 endorsement fliers, and I guess on the upside, Sestak and Hoeffel could get a few more votes in [the North Side] due to our mailing, but of course, the club's influence is far stronger in the home ward. In fact, we did an honest to goodness scientific experiment with our endorsement a couple years ago, conducted by a CMU decision science prof. who is a board member, and found that our endorsement gets a candidate about 6 percent more votes in the 14th Ward.